Customer Orientation in the Pricing Strategy Assignment

Customer Orientation in the Pricing Strategy - Assignment Example Quite often marketing management can be defined with the consideration of the following definitions of the marketing: â€Å"...an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders† (Armstrong & Chandler, 1998). Our present research is also linked with the other subdiscipline of marketing management, known as strategic marketing that encompasses the sphere of the marketing analysis. It is important for my research due to the fact that in order to create an appropriate marketing pricing strategy the company has to make a thorough analysis of the main spheres of the company external and internal factors. Originally marketing analysis incorporated three main spheres and was known as â€Å"3Cs†: Customer analysis, Company analysis, and Competitor analysis. However, the latest researches added this list and now we can propose the model of â€Å"5Cs† marketing analysis: Customer analysis, Company analysis, Collaborator analysis, Competitor analysis, and analysis of the industry Context (Brown, 1993). However, in order to establish a correct pricing strategy, it is not enough to analyze the environment. After the company defines its strategic objectives, chooses its target segment of customers and finally creates the appropriate positioning, it proceeds to the second stage. This is the implementation of the chosen strategy. Many scholars define â€Å"4Ps†, which constitute the implementation planning of the company. They are Product management, Pricing, Place and Promotion (Jensen, 1998).

Computers Science Essay Example for Free

Computers Science Essay Living just for existence has never been the objectives of my life.I have always looked forward to get the best out of my life. As a student of Bachelor of Technology in E.I.E(ElectronicsInstrumentation Engineering), I look to graduate study to widen my ken, which would facilitate in fulfilling my ambition of doing Master’s program in Computer Science Engineering. Technology and its myriad aspects fascinate me! Specifically the Computers stream that pervades all areas of business in today’s world. I have been interested in problem solving from a very young age, especially problems related to mathematics. Now that I have completed my bachelor’s degree, and working as a programming developer in Cloud computing Technology for 13 months,has made me to so fascinated for technology and moved my steps towards learning software languages.i feel pursuing masters in Computers would give me an ample scope in fullfilling my dreams as a good developer and have a research project in cloud computing. Deep in my heart, I feel this inordinate urge to do whatever possible within my reach for the less fortunate would take me forward in achieving my goals. Integrity, both in thought and action has meant everything to me. My strong set of value has helped me grow into a responsible citizen with a keen sense of duty. It has also furthered my thirst for newer horizon. This course is one of them. It’s a pathway to newer grounds, pivotal to both my professional and personal agenda. My objective for a masters degree is to get involved in such a course which could help me in achieving my ultimate goal. I believe that a career in such a field in an intellectually stimulating academic environment will offer me an excellent way to contribute my bit to the life long process of development and dissemination of knowledge. I am fully aware of the kind of dedication and hard work needed, and I am confident of meeting the challenges. Interactions with your theoretical technical expertise of the faculty and the environment in the University will add to my vision. Understanding this quest needs considerable persistence an infinite capacity to learn. And if at all I can assure you of anything, it is my desire to learn, evinced by the fact, that I have always tried learning, whenever an opportunity presented itself at all points of my life Why Computers Science? I was thoroughly fascinated by the Computers and technology from my teenage days I always thought that computers was my career option as I was greatly influenced by my brother who is a successful person in this field .But for my undergraduate course I opted for the electronics and instrumentation due to the recession at that time because of which the future in computers was unclear. It was easy for me to go for electronics as it has been my subject of interest next to computers. I was introduced to the subjects C, Computer Organisation,Micro Processor Micro Apllications, Java .Especially java in my 4th year of Btech and I started liking the subject instantly because during whole of my life I was amused with the OOPS concepts and its real time implementation in many domains,mobile applications. I wish to join the bandwagon in this field of study and would like to contribute something to it. It was only during my under graduate course that I discovered this to be an apt field of study that suited me and my passion for it grew much stronger and I felt reaching distances in this field is my destiny. so ,I have made ground myself and got successfully placed in multinational company(TCS). This is the place where i found myself and started developing penchant for programming and decided it as my career for future.As,I had my training in java and later my first project was on Cloud Computing technology,Salesforce( CRM tool) as a developer which has OOPS concepts with apex language as its programming core.My project was on insurance domain.I really felt that this is good opportunity to learn things and grabbed every opportunity to learn the concepts. As it was enterperneur tool , i had a good scope for analysing requirements and work accordingly to complete goals assigned to me on time . I had also pursued DEV 401 certification in Salesforce.This 13 months of job experience has made me to decide that programming would be my passion and decided have concrete skills in programming and decided to pursue masters in computer science. A thorough browsing through the web pages of your university helped me discover that your university is an ensemble of excellent faculty and innovative research facilities. An environment replete with extensive academic activity and a Master’s program at the cutting edge of every other sub-field further enticed me and motivated me to choose your university. I strongly feel that Masters in Computer Science Engineering Program from your University is a highly structured program because it provides the right balance between theory and practice.A premier seat of knowledge and information derived from the cream of intelligentsia coupled with excellent infrastructure is where I would get ample oppurtunities to apply knowledge and excel my programming skills to be a technical gem. I write to you with the earnest that my background and qualifications will be found suitable for admission to this prestigious program,Masters in Computer Science Engineering from your University. An assistantship besides providing financial support would give me an invaluable research/ teaching experience. I am keen to be a part of the student community at your esteemed university with suitable financial assistance. I am very much obliged to you for providing me with this opportunity to express myself.

Consider Two Theories Of Child Development Psychology Essay

Consider Two Theories Of Child Development Psychology Essay There are many theories taken from the disciplines of sociology, biology and psychology that explain human development from the each disciplines perspective. Baltes (1987) cited in Crawford and Walker (2010), states that human development is multidimensional. Human development is approached from several theoretical perspectives which may be classified as psychoanalytic, learning, cognitive, sociological, biological or ecological theories. Broadly, theories of human life course development can be categorised into three disciplines namely; sociological, biological and psychological. Sociological theories emphasise social and environmental factors as having an impact or influence in human development. Biological theories focus on the physical development, genetic influence, human growth stages and instinct. Biological theorists would argue that human behaviour for example, is genetically determined. On the other hand psychological theories focuses on what goes on in the mind, emotional development, personality development and related behaviours. This school of thought describe human development as stages or phases that individuals go through. According to Crawford and Walker (2010), human development theories can contribute our understanding of people and their situations. Different theoretical approaches lead to different approaches to social work practices. It is important that social workers access apply and critically evaluate these theories when working with children and their families. As a social worker, one should understand the origins, underlying assumptions, strengths and limitations of these theories in practice. The following is a discussion of two theories of child development and their usefulness in safeguarding the welfare of children. Bronfenbrenners theory of bioecological development This is a bioecological theory as defined by Boyd and Bee (2009). It explains human development in terms of relationship between people and their environments as illustrated in the diagram below. ` Adapted from http://edwinchartfellow.wordpress.com/research-project-2/ Case Study: John is 14 years of age and lives is a large deprived housing estate with a reputation for anti-social behavior. He does not attend school and spend most of his time with a gang of older teenagers. He has a history of theft and he misuse substances. He has lived most of his life in the care of relatives. His father Paul and grandfather have criminal records. His father is currently in prison. His mother Eve gave birth to John when she was 16 years and she uses drugs and alcohol. Johns aunt and her husband lives a few miles away and have offered to look after John. They are committed Christians and wish to support John and would like to support him to change his behaviour. According to Bronfenbrenner, human development is influenced by biological, socio-economic-political and cultural environment one grows in. Bronfenbrenner. (1979) bioecological theory states that there are four domains that influence child development and these are biological factors within the child, the family, the immediate surrounding such as school and the community, and the socio-economic environment in the wider world. The contexts of development are like circles within circles. It is therefore imperative that social workers understand the environment that the child grows in to be able to safeguard the welfare of children. The inner circle is the biological context which caters for the childs genetic makeup and development. Such factors may include genetic inheritance, sex/gender and healthy all contributing to an extent in the childs development. The next levels encompass the role of nurture. This viewpoint argues the environment, experiences and the way a child is brought up influences the childs development. Social workers have to take this into account in safeguarding the welfare of children. According to Boyd and Bee (2009), the microsystem relates to variables which children are exposed directly, such as their families, schools, churches, and neighbourhoods. The culture in which the child in born and grows is influenced by the immediate environment. The family values which may include religious upbringing and influences, classroom peers, and neighbourhood has a strong impact on the character and values of an individual. In Johns microsystem, we need to consider the influences of his parents and immediate family members. Parents involvement with the school and the response of the school to their involvement are part of the mesosystem. Shaffer and Kipp (2010), refers to mesostystem as the connections and interrelationships among microsystems such as home, school and peer groups. The childs development is likely to be optimized by strong supportive links between microsystems. For example, the childs ability to learn at school depends on the quality of instructions that his teachers provide and also on the extent in which the parents value, support and co-operate with teachers. On the other hand none supportive links between microsystems can spell disaster (Steinberg, Dornbusch and Brown, 1992 cited by Shaffer and Kipp (2010)). The next level is the exosystem (the socioeconomic). This consists of institutions of culture that indirectly affect the development of children. These include the community, school, parents work place, extended family, neighbourhood, and mass media. The exploration of Johns exosystem leads us to look at the local deprived community associated with anti-social behaviours in which John lives. The macrosystem represents the wider cultural context within which all the other systems are located. This includes the economic, social, cultural, history and laws in which a child grows. This wider context may refer to a country or state a child is brought up. For example, education funding exists in the socioeconomic context. A specific country may strongly believe that children should be educated (cultural context), but the ability to provide universal education can be limited by the countrys wealth (socioeconomic context). The macrosystem in which John lives, include social factors such as the economic and political factors in the country that may impact upon John and his family. Social workers must understand and appreciate that the development of the child encompasses biological, the role of the immediate environment like, parents, siblings, classroom peers and in the wider context involves the extended family, neighbours, and also the socio-economic condition in which the child lives. For example, the development of the unborn child may be affected by the impact of drug use of the mother. Crawford and Walker (2010), states that the Bronfenbrenner approach is based on the principle that the development and behaviours of individuals can be fully understood in the context of the environment in which they live. Attachment theory: Bowlby (1969) defines attachment as; A deep and enduring emotional bond that connects one person to another across time and space It does not have to be reciprocal. Furthermore, Bowlby (1969), states that attachment in children is characterised by specific behaviours like seeking to be in touch or proximity with the attachment figure whenever one is threatened or upset. Attachment behaviour in adults is displayed with how they respond to the childs needs. Attachment theory provides understanding to how parent-child relationship emerges and has a bearing in subsequent years. Children need to feel secure in their relationship with adults or care giver. Early relationships are important as they are viewed as having critical role in the childs emotional well-being throughout their life development. Regarding this later life, Payne, 2005 p81 cited by Crawford and Walker (2010), p43 states that; How we are depends on how we experience early relationships. Warmth, mutuality, support, and security are qualities of relationships that tend to produce coherent and well organized later selves. Bowlby believes that child development personality lay in the early years of childhood and that any failure in the early relationships would permanently influence the development of the childs personality. Bowlby (1969) believes that attachment develops through four attachment phases as briefly described below. Pre-attachment phase (birth to 3 months): This is often referred to as indiscriminate attachment phase. A baby can be attached to any care giver. An infant forms attachment to whoever feeds it. Focus on one or more figures (3 to 6 months): Infants learn to distinguish between primary and secondary care givers and would accept care from anyone. Secure based attachment phase (6 to 24 months): True attachment develops in this phase. Infants look to certain care givers for security, protection and comfort. Fears of strangers and unhappiness when separated from attached care giver known as separation anxiety, is a characteristic of this phase. The reciprocal relationship phase (24 months and beyond): In this phase a child becomes increasingly more independent and forms several attachments. These several attachments can include attachments to siblings, grandparents, neighbours and friends. The attachment phases leads to the following types of attachments and social workers need to understand these if they are to effectively work with children and families. Attachment can be described as secure. As long as the care giver is present a securely attached child will play comfortably and react positively to strangers and will become visibly upset when their mothers leave. Attachment can also be described as avoidant. This is for example; a child avoids contact with the mother at reunion after an absence. The child does not show any preference to mother over a stranger. The insecure/ambivalent attachment type is where the child shows little exploration and is wary of strangers. The child gets very upset when separated from the mother. The child may show anger at reunion and resist comfort from the mother and stranger. The last type is the insecure/disorganised attachment which is characterised by confusion, disoriented behaviour. Boyd and Bee (2009), states that social workers should understand that early emotional relationships shape late ones in life. Securely attached children in infancy are later more sociable, positive in their behaviour towards friends and siblings, less dependent on teachers, less aggressive and disruptive, more empathetic and emotionally mature in their interactions in school and outside the home. If attachment is not made between 0-3 years from birth, the child may never form an attachment with anyone. A securely attached child is able to develop resilience, independence, compliance, empathy, control over their feelings, and health self-esteem. Taylor, (2010) argues that for healthy and secure attachment to develop, a child needs to experience both proximity and separation. On the other hand, insecurely attached children tend to have difficulties in establishing relationships, appear indiscriminately friendly to whoever is around, extremely withdrawn and little or no interest in othe r people. Social workers can use attachment theory in assessment of children and families. For example, the social worker can use attachment theory to understand how past experiences relate to present difficulties. Gambie et al (1992) cited by Daniel et al (2010) assumes that a traditional nuclear family provides a superior child rearing environment. The majority emphasis is on a western model of the nuclear family which may not be experienced by children who may be cared for by extended family members who are part of their attachment network. Social workers need to be respectful and sensitive towards varied patterns of care giving and attachments within different communities. The key consideration should be the assessment of whether or not basic needs are being met. The majority of children encountered by social workers working with child safeguarding have difficulties which can be attributed to attachment issues. Attachment theory can therefore offer insight to guide intervention. For childr en in care, attachment theory can help to understand both the impact of separation from important people and the process involved in making new attachments. Conclusion: Dworetzky et al (1989), states that our understanding and knowledge of human development are limited by the fact that no two human beings are ever exactly the same. Because of this, theories of human development will never be 100 per cent or even close to it. Furthermore, Lightfoot et al (2009) states that there is no single theory that can fully explain human development. Social workers work with vulnerable people. Of the two theories described above, each has its own strengths, weaknesses and context in which it is useful. According to Shaffer and Kipp (2010), families are complex social systems that are dynamic. Every family member is constantly developing and their relationships change with time. The complexity nature of family life and its influence on human development can best be described by Bronfenbrenners bioecological theory. Boushel 1994, p.179 cited by Daniel et al (2010) states the following regarding Bronfenbrenners bioecological theory and what social workers need to take into account when safeguarding the welfare of children and families; The framework for assessment of a childs protective environment will need to acknowledge the part played by the state and society in general, the part played by the community within which the child live and the part played by the individual family. The African proverb it takes the whole village to raise a child is true for this theory. This approach recognises that children do not grow up in a vacuum. In the case study above, Johns behaviour has been influenced by the microsystem (family) and also the exosystem (neighbourhood). In assessing Johns needs, the social worker will need to use these aspects of Bronfenbrenners bioecological theory. This approach requires that the child never be assessed in isolation. Daniel et al (2010) argues that the bioecological approach to child development suggests that detailed assessment of all aspects of the childs situation include considerations of all levels that are immediate and of wider impact and is essential to the planning of intervention with children and families by social workers. This theory provides understanding that each lifespan is unique as each individual in influenced by their unique environments. This theory helps in influencing government policies and programs that can b enefit a given community. In the case of Johns environment, resources can be channelled in developing the estate and proving facilities for young people to get busy and occupied. On the other hand, Shaffer and Kipp (2010), argues that bioecological theories are inadequate in giving account of human development. The inner individual level encompasses the role of nature in child development. This viewpoint argues that our genes predetermine who we are and our characteristics are inherited. We have in born biological characteristics that are hereditary from our birth parents at a point of conception. This position suggests that change is not possible and we are what we are and we cannot do anything about it. This argument has the potential to stereotype people which leads to support prejudice and oppressive behaviour and social workers should be aware of this in safeguarding the welfare of children. Despite it being a bioecological theory, it has little to say about specific biological contributions to human development. The emphasis is on the developing person and the constant changing environment. Attachment theory may be important for work with children but its application to adults is less evidenced. Konstantinos and Georgios (2006)s research supports Bowlbys conclusion that cross culturally; attachment has an influence on ones socio-emotional development as well as emotional well-being through life course. There are many limitations that have been cited on attachment theory. Attachment theory does not account for some people who had insecure attachment relationships with their mother but however went on to form secure romantic relationships with their partners in adulthood. Attachment can still occur in adulthood. The attachment approach ignores the temperaments and personalities of individuals. Harris (1998), argues that parents do not shape the personalities and characters of their children. He believes that their peers have more influence in personality and character building than the parents. Take for example, a child whose parents are immigrants. The child can continue to speak the parents native language at home, but at the same time learn new language and speak it without a foreign accent. Harris (1998) argues that children learn these from their peers so as to fit in. Following from above, social workers should understand that parents are not totally responsible for the way the children develop. They can be held responsible to a certain degree, because after all they did give them their genes and therefore do have some influence. However, children rely more on their parents. Another limitation of attachment theory stated by Field (1996) is that the mother is viewed as the primary attachment figure and fails to include the father and siblings who can also be attached to the child at the same time. Another limitation is that attachment is confined to infancy and early childhood as defined by Bowlby. This does not account for attachment that occur in adolescence (first love), adulthood (spouse) and later life. In conclusion, there is no single theory that can fully explain human development. Attachment theory is more suitable for explaining infancy development despite its limitations. On the other hand, Bronfenbrenners bioecological theory is more suitable for explaining child development in their adolescence for they do interact more with the microsystem, exosystem and macrosystem than the infancy do.

British Castles :: essays research papers

BRITISH CASTLES   Ã‚  Ã‚  Ã‚  Ã‚  Great Britain’s castles exemplify artistic characteristics and were essential elements in the lives of kings, lords, nobles, and chieftains. The word castle means a building or group of buildings usually intended as a residence of a king, lord, noble, or chieftain. There are many different types of castles, and the features about them are simply amazing. Warfare was also an important issue involving castles. They had to have some means of protection.   Ã‚  Ã‚  Ã‚  Ã‚  The castles reached their fullest development in the medieval period, even though fortified building had been around much earlier. The castles created a feudal system, which gave them their greatest importance. The feudal system was divided into three classes: the knights and nobles, clergy, and peasants. The knights and nobles’ job was to defend society, the clergy was to pray, while the peasants had the duty to till the soil and support other classes (Collier’s Encyclopedia 532). The origin of has been traced back to the late Roman times when men placed themselves under a man stronger and wealthier than themselves (Rowling 31). The knights lived in castles built upon hilltops or in the bend of rivers. There they received vessels, held meeting: and upon occasion, defended themselves from rivals.   Ã‚  Ã‚  Ã‚  Ã‚  There are many different general styles of castles in Britain. One of the styles is a motte and bailey, which was one of the first types of castles built. The castle was made of a motte, which was a large man-made mound of earth. The top of the mound was surrounded by wooden palisades, which were like logs. Within those logs was a wooden keep. This was used as a lookout tower and a last refuge or keep (Farndon 7). The only way to get into the motte was across a sloping bridge, placed on high pillars. The bailey was next to the motte, and wooden palisades also surrounded it. A ditch of water protected the bailey. The motte and bailey were connected by a flying bridge that could be torn down if the bailey was not needed anymore. Since the motte and bailey were made of wood and earth none of the castles have survived completely today (Remfry 1). Norman’s were few so they must have had to force people to help build it (Farndon 6). By the eleventh century the mot te and bailey form of castle was widely spread (Alistair 3).   Ã‚  Ã‚  Ã‚  Ã‚  Another type of castle is a shell keep.

A Taste of Honey Play Analysis Essay

A Taste of Honey is a play written by Shelagh Delaney. Shelagh Delaney was born on the 5th of November, 1939 in Salford, Lancashire. At eleven years old she failed to pass the examination that would allow her to enter a grammar school, and she went to a secondary school named Broughton. She was accepted into the grammar school at a later stage as she has proved herself to be intelligent. She was seen to be a ‘late developer but by this time she had lost interest in her academic progress and so therefore did not continue on to higher education. Her first play was A Taste of Honey, which she wrote when she was 18, was accepted by a Joan Littlewood for production by Theatre Workshop Company. The first opening of the play was on the 27th of May at the Theatre Royal in East London. A Taste of Honey was transferred to West London on the 10the of February. For this play she received the Foyle’s New Play Award and an Arts Council Bursary. In the 1950’s England was felling the effects of World War II, so when Shelagh Delaney wrote the play she had experienced World War II. Also because of the World War only lower/ middle class groups would watch the play. Another factor that has caused the play, A Taste of Honey, to be a great success is that it contained issues that were never openly discussed and were consider to be illegal. For example: homosexuality- this was never discussed openly and was considered very bad, racism- Black people or people that were coloured were also considered lower class. The mood, tension and suspense had been built up during the play. In Act 1 Scene 2 Jo meets with her boyfriend and during a conversation he asks her to marry him and she accepts his proposal even though he will be away on his ship for six months and so she will have to wait before he can marry him. She is given a ring by her fiancà ¯Ã‚ ¿Ã‚ ½e which she wears around her neck instead of on her finger. This is because she doesn’t want her mother to see the ring. Back in the apartment Helen tells Jo that she is going to marry Peter. Peter enters and Jo starts to shout at both Helen and Peter, while Helen is defending and attacking both Peter and Jo. Peter, however, is ignoring or criticising Jo and flattering Helen. Helen and Peter leave and Jo’s boyfriend arrives and keeps her company. On Helen’s wedding day Jo is feeling sick and cannot attend her mothers wedding. Helen then see’s the ring around Jo’s neck and starts scolding Jo violently for think of marrying this young. Jo then asks about her father and Helen explains, and then runs off to her wedding. There is a lot that happens in this scene both Helen and Jo plan on getting married. And this has built up a lot of tension. But there moods with each other getting married are not positive. Helen is not happy with Jo considering marriage at such a young age. Jo is also not happy that Helen is marrying Peter but is unable to do anything about it. The timing of this happening is also coincidental as Helen and Jo both were planning to marry at the same time this cause the audience to build up suspense. The scene is ended with Helen leaving Jo behind this will leave the audience thinking of what is going to happen. The scene is ended with suspense so that the audience is egger for the next scene. Act 2 scene 1 begins and Jo’s pregnancy is quite obvious and her boyfriend has not returned. Jo and Geof, a boy she met in a fairground, return to Jo’s apartment. The scene beginning with Jo being obviously pregnant cause’s drama for the audience also Jo’s black boyfriend has not returned from his sale this make the audience think that the boyfriend will never return. Jo is currently living alone and is working in a shoe shop in the day and working at a bar in the evenings to pay the rent. This has set the mood of Jo’s environment to be busy and Jo seems to be very tired. As when she returns from the fair she falls onto her sofa as she is tired, she as says that she has to be up before half past seven. This makes us think that going to work is very necessary for her and she is finding it difficult. Geof, an art student, who had been thrown out of his lodgings, says that the reason he was thrown out was because he was behind on the rent. Jo challenges him and keeps on persisting that he is lying as she knows he is homosexual. She even states that ‘I always wanted to know about people like you’ she offends Geof with her insensitive mocking and curiosity. She finally says that Geof should tell her why he was thrown out (even though she knows why she wants to hear it from Geof) or get out Geof heads for the door to leave and is stopped by Jo begging for him to stay, ‘Geof Don’t go. Don’t go. Geof! I’m sorry. Please stay.’ I think that this shows that Jo wants some company as she is alone and finding it difficult to pay for the apartment. Jo is not threatened by Geof staying in her apartment as he is homosexual and is therefore not physically attracted to her she also says, ‘That’s why I’m letting you stay here. You won’t start anything.’ When Geof is with Jo the mood is peaceful and is not chaotic. Also, Jo’s character is different she is not as aggressive as before. The audience are interested in Geof as they want to know facts about him because of his homosexual personality. It might be that Geof was thrown out because he was homosexual and he doesn’t want to admit that he is gay, also in that period of time homosexuality was wrong. After Jo apologises they start talking and tell each other that they like each other and they are becoming closer and their relationship develops. There mood has changed and they are now talking about each other and asking questions about there past. Geof brings up the subject of the baby and Jo’s mother, he thinks that Jo should tell her mother about her pregnancy. Jo replied ‘Why?’ this shows that she still doesn’t think that her mother should have nothing to do with Jo’s baby. Geof then goes on to ask what kind of woman is she and Jo replies by saying ‘†¦she’s rich†¦Ã¢â‚¬â„¢ Geof says that she should be interested in her mother’s money as she will be needing it later for the baby, as the baby will be costing Jo more money then she can afford. When Geof says that she will need baby clothes a cot and a pram, Jo replies by saying, ‘I’m not planning big plans for this baby or dreaming big dreams.’ This shows that Jo has thought that she will look after the baby with the barest amount of money. Jo’s character is strange in comparison to other mothers. Most mothers will be hoping for the best for their children. Jo, however, is not interested; she has no idea to look after a child as she has never been looked after by her mother very well. I found it strange when Geof says, ‘You’re feeling a bit depressed, Jo.’ He was telling Joe how she felt and this shows that Geof is already having feelings for Jo. When Geof offers Jo a cigarette she declines it, she said she only smoked to annoy her mother. I think that this shows that Jo did things to annoy her mother to get revenge. Jo’s character to towards her mother does not change through out the play. Geof asks Jo about her black boyfriend when Jo answers the questions she is giving false answers. I think that she has forgotten about the boy and has moved on with her life. Geof sings two nursery rhymes; this lightens the mood and shows that Geof is still childish and young in heart. When Geoffrey and Jo go to bed Jo says, ‘You’re just like a big sister to me.’ This shows that Jo has no sexual attractions towards Geof and sees him more like a friendly sister who looks after her. Jo comments on the children’s appearance, ‘†¦look at those filthy children.’ I think this is because as she is pregnant she is thinking about children and looking at other children on the streets. She then says that is there parents fault, but then says, ‘His mother ought not to be allowed.’ Jo is referring to her own mother in a way as Jo was treated badly and sometimes thinks that her mother should not of had her. Geof is homosexual but still tries to kiss Jo and even asks to marry her. Jo declines, is it shown that Jo likes Geoffrey but she is not sexually attracted to him. I think that the reason Geof asked Jo to marry him is because he want to be normal or a least be treated normal. So if he gets married people won’t think that he is homosexual and as Jo has a baby it will save him the trouble. Geof knows that if he stays with Jo his life is heading nowhere, but he wants to stay with Jo, ‘I’d sooner be dead than away from you.’ Geoffrey has grown a strong feeling for Jo and visa-versa, however, Jo likes him as a big sister. Helen enters the room and the mood has changed, that tension between Jo and Helen is now strong. Helen is not surprised that Jo is in bed, she thinks that Jo should still be going to work in her condition. Helen’s character is still expecting much of Jo even when Helen is sick she would ask Jo to do the work. Jo doesn’t even welcome her mother politely, ‘What blew you in?’ Helen assumes that Geoffrey is Jo’s boyfriend. While Helen and Jo argue Geof enters defending Jo but is shut up by both the ladies. Even with Jo in pregnancy Helen is still as violent she is throwing threats at Jo, ‘I’ll give you such a bloody good hiding in a minute†¦Ã¢â‚¬â„¢ Then Helen knows that she was right and told Jo not to get married at such an early age but gets into a mess none the less. Helen then says that she didn’t come to argue but actually came to give money but Jo doesn’t want it even when she needs it not from her mother anyway. Helen does care about her daughter but doesn’t show it although she does show it more then Jo, ‘Look at your arms. They’re like a couple of stalks!’ she doesn’t want her daughter to be unhealthy. When Peter enters, the mood changes everyone is concentrating on him and want him out of the room. It is obvious that Peter is not in love with Helen and it maybe that she is not in love with Peter it might be that she only married him for his money. When Drunken Peter enters he insults the other three, when he sees that Helen is giving his money away he is angry with Helen, ‘Giving my money away again?’ Peter then takes his money back from Helen and therefore contradicting Helens offer of a home to Jo. When Peter leaves he calls Helen to com with her but she says no. Helen is unsure of her choice so asks Jo if she should stay with her and Jo replies no. I can see that Helen was unsure to make her decision and when she ask Jo and she said no she yelled out yes to Peter. When Peter asked Helen if she’s coming she replied no, however, Peter still insists that Helen come with her. I think that even when he has lost interest in Helen he doesn’t want to let her go, this is just like him and his money. Helen’s last act of affection is shown, she tells Geof to make sure that she goes to the clinic regularly. As soon as Helen leaves the mood has changed, it is back to that ‘jokey’ mood with Jo and Geof. This is shown when Geof says that at least Helen left her some money but Jo says that Peter took it back but she has a cigarette for him. Geof replies, ‘Oh, smashing†¦Ã¢â‚¬â„¢ I have noted that their moods change and they are back to their original state. This scene is one of the most relevant scenes in the whole play; it shows the relationship between Jo and Geof from when it first started to when they have a strong bond. It also is the first scene with homosexuality init so this is very appealing to the audience. It also is the scene when Helen finds out that Jo is pregnant and is therefore quite dramatic. This scene is very significant to the play as without this the scene it would not be as effective.

Ethical Issues in the School

Ethical Issues in the School Robert is a disruptive student whose case raises several ethical concerns. The first one is that he does not follow school rules and regulations as a student. He is also disobedient and bullies other students in class. Teachers do not expect their students to behave in such a manner hence the behaviour portrayed by Robert is not ethical.Advertising We will write a custom case study sample on Ethical Issues in the School specifically for you for only $16.05 $11/page Learn More The second ethical issue raised in the case is that Robert has gone to the extent of stealing a phone from the bag of another student. Stealing is not accepted whether the person involved is a teenager or an adult. It is wrong for Robert to involve himself in stealing because this is likely to cause serious consequences. To begin with, it will affect his studies negatively. Secondly, legal action might be taken against him because stealing is prohibited by law. The third ethical issue r aised in the case is that Robert risks being expelled from the school completely although he is capable of changing into a good student and a kind person. Since the case of Robert is a serious ethical issue, it is important to apply certain ethical approaches and theories in order to handle it effectively. The first ethical theory that will guide my action in handling the case is deontological theory. This theory argues that human beings are governed by certain moral rules that cannot be broken. According to deontologists, doing the right thing is considered ethical regardless of whether the outcomes are good or bad. My actions will also be guided by utilitarianism theory. This theory focuses on the outcomes of a certain decision. According to the theory, choices or decisions that benefit a large number of people are considered ethically right. In Robert’s case, the concept of good denotes actions that are acceptable to the school administration and ones that do not disturb o ther people within the school environment. This theoretical approach provides a rational approach for making a decision on the most appropriate thing to do in the case of Robert.Advertising Looking for case study on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this case, there are two options of action that can be used to handle the situation. The first option is to expose Robert as a thief because information about the stolen phone has spread in the school and the girl concerned is distraught. The second option is to summon Robert privately, counsell him and get the phone without informing everybody. Robert should not be exposed to the rest of the school members if he apologises because he has the potential to change and become a good person if the problems he faces at home are solved. In this case, the option I will choose is to report Robert to the school principal for the necessary action to be taken. The first rea son behind this decision is that Robert has been a disruptive student in many occasions. He bullies other students, yells in class, and does not do assignments. It might be assumed that he will change with time but this might not be practical because the principal has warned him many times without any success. He has even gone to an extent of giving Robert a last warning. One of the factors that might prevent me from taking this action is the fact that I have observed Robert for six months and I think he can change into a good and kind student. This might be true but eventually the action will have to be taken because even after several warnings, he has not changed and still behaves unethically. It is unethical to keep him in the school with the hope that he will change yet he does not show signs that he will change. Exposing him might have negative consequences since he will be expelled out of school. However, this is the most appropriate option because according to utilitarianism, it will result in the greatest benefits for the people in the school. Robert will suffer but teachers and students will be free from his disturbance.Advertising We will write a custom case study sample on Ethical Issues in the School specifically for you for only $16.05 $11/page Learn More Philosophically, the decision to expose Robert as a thief is the most appropriate method of handling the situation. This is because this decision will have the greatest benefits for the majority. In addition, the decision might have short-term negative implications for Robert but eventually, it will prevent him from getting into more trouble. For instance, his behaviour has shifted from causing disturbance to other students and disrupting normal school operations to stealing. If he is allowed to continue stealing, he might continue doing it until he lands in prison. It is therefore philosophically right to expose him as a way of preventing him from getting into bigger tr ouble. The course of action taken in this case is consistent with choices ethically conscientious people make. An individual who is ethically conscious looks at how the majority benefit from certain actions although some individuals might suffer. In the case of Robert, the most appropriate action is to expose his unethical behaviour that disrupts other people. Some people might think that he should not be exposed as a thief but instead should be given a chance to reform and change his behaviour. However, he has been warned several times and he seems not to change. It will be unethical to give him more time to change while he disrupts normal school operations. The decision to expose him is therefore consistent with choices made by conscientious individuals. Deontology and utilitarian theories have been used to analyse the case of Robert. The two theories will assist an individual in everyday decision making. It is important to make decisions based on certain theories since they provi de insights on what is ethically acceptable. Deontological theories argue that it is important to do what is right regardless of the outcomes because human beings have obligations that are not supposed to be broken. This theory will assist individuals in everyday decision making because some situations make it difficult to make the right decision.Advertising Looking for case study on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Utilitarianism is the second theory that will be useful in everyday decision making. According to utilitarian theorists, decisions should be made on the basis of their benefits for the largest majority. This implies that our actions should not favour individuals at the expense of a larger group of people. The theory is therefore important in everyday decision making because it enables individuals to make decisions that benefit the majority.

D-day essays

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